WHAT ARE TLS/SSL CERTIFICATES?
Transport Layer Security (TLS) certificates—most commonly known as SSL, or digital certificates—are the foundation of a safe and secure internet. TLS/SSL certificates secure internet connections by encrypting data sent between your browser, the website you’re visiting, and the website server. They ensure that data is transmitted privately and without modifications, loss or theft.
TLS is the successor technology to Secure Sockets Layer (SSL) which was replaced in 2015 after it was compromised by several vulnerabilities. Most people use the common term SSL because its more widely known. However, when you buy a TLS/SSL certificate from DigiCert, you get the latest and highest level of TLS encryption certificate on the market.
WHY DO SITES NEED TO USE TLS/SSL CERTIFICATES?
TLS/SSL certificates are the standard by all major web browsers to ensure a safer internet experience for users. Websites secured by TLS/SSL certificates are more trusted by internet users because they encrypt and protect private information transferred to and from their website. They also represent, or certify, your website’s brand identity. In that sense, TLS/SSL certificates are both an identity protection measure for online brands, and a security measure for companies transmitting private data online.
TLS/SSL CERTIFICATES AND BRAND PROTECTION
Give customers a clearer picture of who you are.
Jane Doe is an anonymous, unidentifiable internet user whose actions can’t be tracked. Would you trust her with your personal information?
Domain Validated (DV) certificates provide the lowest level of identity authentication, meaning anonymous entities can get a certificate. Jane Does, both benign and malicious, can remain anonymous at this level.
Organization Validated (OV) certificates provide additional checks to ensure identity and brand protections. Jane Doe can no longer hide in the shadows at this level.
Extended Validation (EV) certificates guarantee the highest standard of identity and brand protections. With EV, brands signal a commitment to customers that transactions are secure. Jane Doe is thoroughly identified.
HIGH-ASSURANCE EV & OV CERTIFICATES PROTECT YOUR BRAND
EV TLS/SSL certificates protect businesses and brands because they certify that website owners are the authentic owners of their website.Before you can obtain an EV certificate, users must demonstrate that they have legal rights to represent their business organization, web domain, physical address, and business entity, among 14 other criteria.OV certificates are secondary to EV because they require similar methods of authentication, including verifying the web domain, and affiliated business organization, such as Inc., Corp, LLC, etc. However, OV certificates only require 9 methods of validation compared to the 14 methods required for EV.
WHEN PERSONAL INFORMATION IS ON THE LINE, ONLY THE HIGHEST-LEVEL CERTIFICATES WILL DO
EV & OV certificates are used by 81% of businesses in the Global 2000, 89% of Fortune 500 companies and 97 of the 100 largest banks worldwide. The list of high-assurance EV & OV TLS/SSL certificate users includes IT companies, utilities companies, retail, real estate, insurance, automotive, telecom and hospital and healthcare companies.
TLS/SSL CERTIFICATES IMPROVE SEO
It’s no secret that a secure internet is a better internet. That’s why most major browsers require TLS/SSL certificates—and boost the results of websites that are secured by digital certificates. This includes all major search engines and all browser types.